Elin Lööw

Writer, deep-thinker,

storyteller & tea drinker

Hi, I’m Elin.

I’m a copywriter, blogger, and, at times when I’m feeling particularly gutsy, I try to be a fiction writer as well.

This is a corner for inspiring and prioritising the creative hobbies I love, alongside my writing job. Hobbies like reflecting and writing about the creative process on a Sunday. Having a life-long, deep and committed relationship with books. Finding the time to actually write that novel.

You’re invited to come along on this pensive quest, a quest filled with rainy days, steaming teapots and beloved creative projects.

Get to know me over here

My writing

The Good Creative Life is my Substack, a space where I ponder, poke and prod the creative process, and share musings and stories from the creative life.

I share my journey as it unfolds, the challenges I face, the processes I go through, the epiphanies I have.

Sometimes it’s the big stuff, and sometimes it’s the small everydayness. I’d love to write for you.

By day, I’m a copywriter.

I write content and copy for a young Stockholm based AI company. I swish about in my trenchcoat and live the city life.

I tell our brand’s stories, our customer’s stories, of how we’re changing the game of public procurement. And I love it.

By night, I tell my own stories.

In rural, Swedish suburbia, among forests, fields and lakes, I embrace my bookish creative self.

Substack

I write to reflect about the creative life. Journaling and blogging helps me sort out my thoughts, and I share my reflections about living creatively and trying to do it well on Substack.

Fiction writing

Books are my life-long loves. I’ve loved to read and write since I was just a kid. I keep fiddling with fiction projects and attempting to write something half-decent.

I design my creative life

to nourish, support and

inspire my love of literature

creatives

Resources for

Before honing in on my writing, I spent years coaching creatives and creating resources. Below you find some of them.

Browse all resources

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Four Seasons of Creative Work

PLANNING GUIDE

A guide to planning and creating in tune with the seasons. Follow five workbooks throughout the year for more focus, intention and inspiration in your creative work.

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COURSE

The Creative’s Compass

A course to discover your creative direction. By exploring your inspiration, your true creative self, and what's most important to you , you calibrate your own creative compass.