Are you longing to make consistent progress towards your creative dreams without second-guessing yourself every step of the way?

Then you have come to the right place, because that's what I help creatives like you with. I know just how hard it can be, but also how big a difference it makes once you start figuring out how to face your fears, embrace your imperfections and find your own, intentional way forward.

I'm Elin Lööw and I help warm-hearted creatives be the protagonist in their own story of turning creative dreams into reality.

I live in Sweden together with my fiance Petrus and our two cats Pysen and Alice. I'm endlessly fascinated by creativity and the effect our mindsets have on our work, but I'm also a dedicated bookworm and fiction writer.

When I'm not working my day job or spending time with my loved ones, you're likely to find me working on this blog, connecting with other creatives, writing on my first novel, capturing moments with my camera, wandering in nature or snuggling down with a cup of green tea, a cat or two and a good book. 

This is what I value and believe in

Finding the creative within you

I believe that we are all creative and that creative skill comes from hard work rather than talent. Never having created a certain thing or having tried and failed doesn't mean you can't be successful in the future, if you hone your craft.

Living your own truth

We are all different and our creative journeys will all look different. They key is to figure out what you want out of your creative life, what you value and hold on to that. 

Life-long learning and growing

I believe that understanding the world and yourself, to keep learning and growing, is important parts of life. Working through our creative struggles and finding better mindsets can truly make the whole difference.

My story battling my inner creative antagonist

Books have always been a big part of my life. As a kid I was a creative bookworm who dreamed about becoming an author and writing stories like the ones I loved.

But I was shy and not too sure of myself, and while I was a bit of an outsider I also wanted to please my surroundings.

So when I as a teenager was told that being an author is only for the very best, I decided I wasn't creative enough and locked away my dream deep in my heart.

After a few years at university with no creative writing, I felt like I had lost a part of myself. I missed writing so deeply I knew I had to at least try to write. But what used to come naturally as a kid, the craft I loved to pieces, was like fighting against myself. I had been told too many times that creativity is only for the chosen few, the naturals, the very best and I couldn't possibly believe I could be one of them. And yet... I felt I had to.

My big secret was that I had never given up my childhood dream of being an author, and I was terrified of failing. 

I wrote and hated what I wrote. I wrote in bursts and then fell into creative blocks. I didn't dare to commit, I hid and downplayed my dream and yet it was stronger than ever. After a few years of on-and-off writing, I understood that my fear of failing was becoming a self-fulfilling prophesy. I would never finish my book because by not daring to fail, I was robbing myself of the chance of success too. 

I had to deal with the core issue: my creative fears.

So in 2016, I set out on what I called my Fear Year. With a heart beating from both fear and years of unreleased creative energy, I started this blog, I explored painting and I finished the second draft of my novel. I won't tell you the whole story, but most of all I learned how my own thinking affected my creativity.

I had played the role of my own creative antagonist. By listening to my fears and not dealing with my creative issues, I had held myself back from my dream.

Now, two years after I started this creative journey, I consider my life a creative one. My creative confidence is much stronger and I'm working on the third draft of my novel. 

This journey I've gone through has changed so much in my life and I see many creatives struggling with the same things I have. A new dream of mine has awoken, and it's to help my fellow creatives - you! - change from the role of the antagonist to that of the protagonist in your own story of turning creative dreams into reality.

Because when you dare to support yourself in your creative life, that's when you start making dreams come true.

Are you ready?

Read the blog, where I write about being your own biggest supporter when going after your creative dreams.

READ THE BLOG

Or send me an email and tell me about your journey!
I'd love to share a virtual cup of tea and see if I can help you.

hi@elinloow.com