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This is my blog archive. My new writing lives on Substack.

The Crossroads Between Security And Freedom
Creative Mindset Elin Lööw Creative Mindset Elin Lööw

The Crossroads Between Security And Freedom

In April, I started my leap. For 6 months I would be on leave from my 9-5 job to try to take my business full-time. The goal was always to turn my creative business from a small side business, to something I could keep doing full-time. But I knew there was a big chance I wouldn’t get all the way in 6 months time.

At the end of summer, a little over a month left of my 6 months, I knew I had to choose. Would I go back to my job, maybe fewer days a week, or would I keep going full-time? Neither option was perfect, and I found myself at a crossroads between security and freedom.

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Six Ways My 6 Month Business Leap Changed Me
Creative Mindset Elin Lööw Creative Mindset Elin Lööw

Six Ways My 6 Month Business Leap Changed Me

When I decided to take 6 months off from my day job to try to take my creative business full-time, I thought a lot about how it would change my business. I thought less about how it would change me. Yet as I’m now nearing the end of my leap, I can see that those changes are the most important ones.

In creativity and business alike, your beliefs, identity and mindsets are going to play a huge role in your work. It will affect what you create, how you create and, in extensions, what results you get. So today, I want to tell you about six ways my business leap has changed me, and how that in turn is affecting my creative work and business.

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Stretching Your Creative Identity
Creative Direction Elin Lööw Creative Direction Elin Lööw

Stretching Your Creative Identity

How do you view yourself as a creative? How do you see your creative work? These are not easy questions to answer. But regardless of whether you can put it into words or not, how you view yourself have wide-ranging effects on your creative work.

From our creative habits, to the kind of work we create, to how we present ourselves online, your creative identity plays a big role in shaping your creative life. It will put up boundaries for what feels possible for you, and it will affect what you feel comfortable doing.

So at times, you might find that your identity, in fact, are working against you. That it has started to feel limiting, like an old skin, and that it might be time to stretch it. This is what happened to me during the summer, and this is what I want to talk about in this post.

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Growing Through The Messy Middle
Creative Process Elin Lööw Creative Process Elin Lööw

Growing Through The Messy Middle

On June 7th, I realised I had hit the messy middle of my 6 month business leap. I had just entered the third month, I had settled into my new reality of working in my creative business full-time and then… things got messy.

I saw how a third of my 6 months had already passed, and I felt like I’d barely gotten started. I realised that after the summer, I would only have a month left, and I would have to decide if I could keep going full-time with my business. So I got stressed, and I got scared. Of running out of time, of not getting the results I was hoping for, of not doing and being enough.

One by one, my fears and mindset issues started rising to the surface. And I wrote in my notebook

Welcome to the messy middle. This is where blocks and fears live, and this is where I’ll get challenged for real in my chosen work.

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Reimagining Habits To Balance Intention, Inspiration And Intuition
Creative Process Elin Lööw Creative Process Elin Lööw

Reimagining Habits To Balance Intention, Inspiration And Intuition

During the years of doing creative work on the side of a day job, I experimented a lot with my habits. I tried writing in weekday mornings (catastrophe). I tried doing short term work one week and long term work the next (liked it for a while). I tried planning super detailed and not planning at all (neither was good).

From these experiments, I found habits that worked for me. I found a blend between creative work and slow living that made my weekends feel both creative and restful. I learned how much to plan and how much space to leave. This the of exploring what your right habits look like, and it’s something I often support my coaching clients in, and I see again and again just how big a difference a good habit makes.

So I probably shouldn't have been surprised when I went full-time in my 6 month business leap and found that I had to create entirely new habits. Or, when I two months in, realised that my new habits weren't working.

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The Scarcity Mindset I Didn’t Know I Had
Creative Mindset Elin Lööw Creative Mindset Elin Lööw

The Scarcity Mindset I Didn’t Know I Had

Impatience is fear, I wrote in my notebook a couple of weeks ago. But it would take another month of being a full-time business owner before I realised that impatience isn’t just fear, it’s scarcity.

Building my business is opening my eyes to just how much of a scarcity mindset I’ve had around my business, and how it’s been limiting the options I see for myself. I’m starting to see that there’s a different way - one of abundance. This is quickly becoming my biggest mindset shift yet of my 6 month business leap. And it’s one that is long overdue.

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Life Is Always Messier Than Our Dreams
Creative Process Elin Lööw Creative Process Elin Lööw

Life Is Always Messier Than Our Dreams

In our dreams, life is so smooth. We dream of getting a call from a publisher saying they want to publish your book, and we imagine our silly celebration dance and holding the book in your hands for the first time.

We dream of marching into our boss’s office and handing in our notice, and imagine how empowering it would feel. We dream of renting a cabin in the woods to work on a collection of art, and we imagine how we spend our days quietly submerged in creativity and nature.

But when we turn those dreams into reality, it might not look like that.

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How I'm Navigating Taking The Leap In My Own Slow & Joyful Way
Elin Lööw Elin Lööw

How I'm Navigating Taking The Leap In My Own Slow & Joyful Way

It was at the end of last year that I decided to take a 6 months leave from my day job to work on growing my creative business. It was a decision that forced me to gather my courage. I’ve taken the safe route many times in my life, and forging my own, unknown path still feels pretty uncomfortable.

Since then, I’ve had plenty of time to contemplate how I want to navigate this time ahead. I’ve thought I’ll do anything to make it work. I’ve toyed with ideas for new offerings. I’ve been worried and excited and everything in between.

As April and the start of my 6 month leap draws near, I feel myself softly grounding in my own way of navigating this leap - one that is true to who I am. This is what I always want us to find, our own way of doing our creative work. Let me tell you what it looks like for me in this leap.

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